Why has it taken so long to reach this point?
We would love nothing more than to already be using plastic-free compostable packaging. However, this is not from lack of trying.
Our two biggest challenges to overcome have been:
1) Bio-degradable and compostable are not the same. While some other retailers offer bio-degradable packaging, this can actually be worse for the environment, as it breaks down into micro plastics, which are a lot harder to remove from the environment and can therefore cause even more damage than regular plastic.
This is why we are not happy unless we have a fully compostable option. This mean it will break down completely.
2) Some of the available compostable packaging options are not strong enough for our products or weight. Many are intended for smaller items which are then in a cardboard box for added protection to the fragile packaging.
We have tested numerous options along the way, but unfortunately every time it has failed our standards testing at some point. We put these standards in place to ensure you get a high quality and safe product.
Some of our customers have actually already received some of our products in compostable packaging without realising it.
After running our internal testing, we have then tried testing compostable packaging in actual customer orders.
However, during this testing of various packaging, we were getting a lot of breakages, which was leading to food waste & extra transporting to replace damaged products, which is not only a hassle for the customer, but also it obviously is damaging to the environment in itself.
It’s a fine balance to make sure we don’t do more harm than good, and to make sure every decision we make is truly sustainable & eco-friendly.
A lot of companies will take the easy route which projects a good impression from the outside, but is actually damaging (such as using biodegradable plastics that do a lot of harm).
We want to take actions that actually help the environment.